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Tayyab Naveed
School of Design and Textile, University of Management and Technology, Lahore, Pakistan
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Sidra Batool
School of Design and Textile, University of Management and Technology, Lahore, Pakistan
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Rehana Ilyas
Department of Psychology, University of Sargodha, Sargodha, 40100, Pakistan
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Nadeem Afraz
Institute of Art and Design, University of Sargodha, Sargodha, 40100, Pakistan
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Ume Sahar
Department of Textile and Apparel Science, School of Design and Textiles, University
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Arooj Shahid
Department of Textile and Apparel Science, School of Design and Textiles, University of Management and Technology, Lahore, 54770 Pakistan
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Muhammad Awais
Department of Fibre and Textile Technology, University of Agriculture, Faisalabad
Keywords:
Aesthetic Appeal, Personality Emotion, Contemporary Graphics, Design Patterns, Textile Surfaces
Abstract
In this work, five different types of animated graphic design ideas (traditional, 2D, 3D, stop motion, motion) were examined on three different textile fabrics (cotton, silk, polyester) through digital printing. Psychological-emotional expressions (openness, conscientiousness, extroversions, agreeableness, and neuroticism) were investigated that influenced the perceptual criteria. Lastly, a quantitative investigation was carried out from a sample of 300 students whose ages varied from 20 to 24 years old for an analysis of aesthetic appeal through a 5-point Likert scale. The results revealed that motion animation design has the most effective aesthetic appeal while the stop motion design pattern has the least aesthetic appeal. Silk fabric samples have better graphic consequences whereas polyester fabric samples have the least. Moreover, individuals with neuroticism emotional personality have the least effective response while agreeableness has the utmost for the sense of aesthetics. 71% of students were accustomed to aesthetic appeal as compared to structural fabrics.
Author Biographies
Tayyab Naveed, School of Design and Textile, University of Management and Technology, Lahore, Pakistan
Dr. TAYYAB Naveed is working as an associate professor in the Department of Textile and Apparel Science in the School of Design and Textiles at the University of Management and Technology Lahore Pakistan. He is teaching and conducting research in apparel manufacturing, textile dyeing, and finishing, body shape analysis, body size configuration, etc.
Sidra Batool, School of Design and Textile, University of Management and Technology, Lahore, Pakistan
Mr. Sidra Batool is an Assistant Professor at the School of Design and Textiles. He is teaching and conducting research in the field of Textile and Design.
Rehana Ilyas, Department of Psychology, University of Sargodha, Sargodha, 40100, Pakistan
Dr. Rehana Ilyas is an Assistant Professor of Psychology at the University of Sargodha. She is teaching and conducting research in the field of psychology. She is the administrator in the Education Department, Government of Punjab. Pakistan.
Nadeem Afraz, Institute of Art and Design, University of Sargodha, Sargodha, 40100, Pakistan
Mr. Nadeem Afraz is working Senior Lecturer at the Institute of Art & Design, University of Sargodha-Punjab, Pakistan. He is teaching and conducting research in the area of Textile and Graphic design. His area of expertise is structural and digital surface designing and execution.
Ume Sahar, Department of Textile and Apparel Science, School of Design and Textiles, University
Ms. Ume Sehr is a research student in the Department of Textile and Apparel Science in the School of Design and Textiles at the University of Management and Technology.
